Malak; founder of OH MY GUM! was horrified when she found out that chewing gum was made of plastic - the kind of plastic used to manufacture tyres and glue. What was more shocking was how very little awareness there is around the plastic content in regular gum. Malek became obsessed with the idea and was determined to create a super tasty, chic and sustainable alternative to what was out there. Quitting her job in fashion recruitment and she then spent over a year researching and developing the best plant-based chewing gum.
OMG uses plant based ingredients with a biodegradable sugar free base. It is vegan-friendly and totally plastic free.